My work moves between motion design, editorial design, and digital products, exploring how image, movement, and interaction create meaning.Here you’ll find projects developed for newspapers, TV, the internet, and global brands, across print and digital formats.Each example reflects the pursuit of a visual language that combines function, aesthetics, and narrative impact.
The teasers developed for the literary publication Cesarea were conceived as extensions of the magazine’s visual identity, translating into motion the same experimental and poetic atmosphere that defined its graphic project.I was responsible for the art direction, leading the creation of audiovisual pieces that directly echoed the publication’s language. These teasers not only announced new editions but also acted as visual invitations to step into Cesárea’s universe, expanding the magazine’s reach from print to digital while ensuring aesthetic coherence across all formats.
This video explores the dialogue between aesthetic choices, unconventional graphic finishes, and non-traditional settings to reinterpret a fragment of Raquel Salas Rivera’s poem, originally published in Pernambuco, a Brazilian literary newspaper. The intention was not only to translate the poem into motion but to create an atmosphere where form, texture, and rhythm amplify its meaning.One of the central challenges of the project was to avoid losing the thread of the poem itself — ensuring that the visual compositions, while experimental and immersive, did not distract from the act of reading. Every choice of color, layering, and animation timing was carefully considered to support the poem’s voice, not overshadow it.The result is a piece that positions the poem in a hybrid space: between text and image, between reading and viewing, inviting the audience to inhabit the poetic rhythm through a new sensory layer.
I conceived the visual identity, art direction, and motion design for the series “In the Name of the Father, the Son, and a Contained Love”, published in Diario de Pernambuco in both print and web. Inspired by X-ray images of babies with microcephaly, the visual narrative accompanied testimonies of fathers and families facing Brazil’s Zika virus epidemic.
The opening sequence and art direction of the special report , published in Diario de Pernambuco, were developed to visually translate a theme of enormous social weight: the involvement of young people in contexts of violence. The project was conceived in and later adapted for the website and print edition, ensuring visual unity across platforms.In the motion design, the visual choices reinforced the tone of denunciation and reflection: a reduced color palette, urban textures, and paced transitions guided the audience’s attention, balancing the objectivity of the data with the intensity of the personal narratives. The result was a piece that not only informed but also invited critical reflection on the reality of a youth at risk.
Vacatussa was born as a printed fanzine. The toner noise, grainy textures, and the repetition of copies became part of the visual language of the teaser created for the edition.In the motion design version, these elements come to life: overlapping layers, glitches, and the natural imperfections of manual copying are transformed into a visual narrative, expanding the fanzine’s materiality into the digital space.
The visual identity for the opening of the video lessons was specially designed to resonate with the creative universe of writing. I was responsible for the art direction and the production of illustrations that accompany the entire online content, translating into images the poetic and experimental atmosphere proposed by Patrícia Tenório.In the motion design, I opted for a hybrid style that combines organic geometric shapes, a contrasting color palette, and collages of black-and-white portraits, reinforced by animated vector lines. The movement was designed to be fluid, exploring non-linear timing (custom easing) that simulates breathing or pause, creating a rhythm that aligns with the literary cadence of the course.
In developing the interfaces for a gaming app of a major Brazilian telecom operator, motion design played a central role in driving user engagement. The goal was to bring gamification into the experience, using animations to make navigation more intuitive and enjoyable.We created animated modules that tracked user progress throughout product journeys, offering immediate visual feedback for each completed step. Smooth transitions, responsive microinteractions, and dynamic graphic elements provided clarity about progression while reinforcing a sense of achievement.