My research explores the role of motion design and graphic design in cultural, televisual, and urban contexts.These works, published in journals and conference proceedings, connect design, technology, and society as forms of visual narrative.
Amid technological acceleration and social transformation, design must be understood not only as aesthetics or interface, but as an essential service. In this article, I explore how design mediates between people, systems, and technologies, creating solutions that not only work but also have a direct impact on everyday life. Click here
In this article, I reflect on how structural disregard and lack of investment continue to undermine the field of design. The text discusses how the devaluation of the discipline impacts not only professionals but also the cultural and social relevance of design as an essential practice. Click here
This academic article examines the period between 1989 and 1999 within TV Globo’s art and design department, focusing on how telenovela title sequences became pivotal to visual effects (VFX) and motion graphic design in Brazil. It highlights the work of pioneers such as Hans Donner, José Dias, Rudi Böhm, and Nilton Nunes, illustrating how their groundbreaking contributions shaped a unique chapter in the country’s television and design history. Click here
This academic paper delves into the interplay of text and image in motion graphic openings, tracing the evolution of title sequences from 1950s cinema to modern series, soap operas, and video games. Drawing on Michael Betancourt’s Semiotics and Title Sequences (2017), the study uses the StarT systematic literature review framework—comprising Planning, Execution, Selection, and Extraction phases—to identify sequences that align with Betancourt’s theory. Click here
This research, titled “Recife: histórias e pessoas. Reconstructing and sharing the past to reflect the present,” investigates the city's cultural heritage through a mixed-reality lens. It presents two neighborhoods—Santo Antônio and São José—using augmented reality, virtual reality, and other narrative techniques—such as photographic, audiovisual, and infographic formats—to foster a deeper understanding of local urbanization through its inhabitants and their stories. Click here
This academic article explores how Globo soap opera opening sequences from 1989 to 1999 conveyed discursive stereotypes and visual concepts of Brazil’s Northeast region. The study illustrates how title design became a medium for visual estrangement during Brazil’s democratic reawakening, enriching our understanding of motion graphic design’s cultural role. Click here
In this article, I challenge the narrative of automation replacing UI designers. I argue that while AI tools like auto-layout and code generators evolve, they cannot replicate context, intention, or critical thinking. Design remains a collaborative, holistic act—rooted in empathy and cultural nuance—not a task for isolated tooling. Click here