where
ideas
move

ABOUT

I’m a designer with over 10 years of experience in motion, graphic design and digital product design. Currently leading creative and research initiatives in cross-functional teams, I specialize in connecting strategic thinking, emotion-driven visuals, and user-centered research. I’ve collaborated with global companies, contributed to open knowledge platforms  and led creative teams in delivering meaningful digital experiences.

Services

core expertise & creative approach

Combining user-centered research, visual storytelling, and scalable product design, this expertise extends from motion  to AI-enhanced solutions. With experience as a lecturer, juror, and speaker at design and technology events, and as a contributor to publications on design and culture, the approach unites creativity, strategy, and technology to deliver impactful digital experiences, rapidly prototyped, refined, and aligned with business goals.

About
USER-CENTERED DESIGN & RESEARCH

Design approach that prioritizes user needs and expectations, conducting research, testing, and analysis to create digital experiences that are functional, inclusive, and culturally relevant, always aligned with real contexts and strategic objectives.

VISUAL STORYTELLING & MOTION DESIGN

Over 10 years of experience in Motion Design and Graphic Design, developing impactful visual narratives that combine emotion and strategy. Integration of animation, dataviz, rhythm, and visual identity to amplify messages and create memorable experiences.

AI-ENHANCED DESIGN SOLUTIONS

Application of artificial intelligence to expand creativity and accelerate processes, integrating analysis, generation, and prototyping, with human creative control and a focus on cultural relevance.

CREATIVE DIRECTION & COLLABORATION

Leadership of creative initiatives within cross-functional teams, connecting strategy, research, and execution. Collaborative work to ensure deliverables are aligned with business objectives and brand identity.

PROTOTYPING, WIREFRAMING & ITERATION

Transformation of ideas into tangible prototypes to validate concepts quickly and iteratively, enabling precise adjustments before final development and ensuring quality and efficiency.